The Happy Factor Builds Global Entertainment Company

Entertainment must have been in my DNA from the day I born. It only took till I was eight years old to identify that passion and act upon it.

(Photo of you at 8 yrs. old) I remember the moment I first realized I loved entertainment.  I was only eight years old where I was attending a wedding.  I really didn’t think much of it until went over to the stage to sit down next to the DJ.  Just as I sat down, he played song that must have been a huge hit (it must have been a Michael Jackson or Madonna song) and all I could remember is everyone rushing to the dance floor.  He seamlessly blended that song into another song that was also a huge hit at the time followed by a third song that was a huge hit.  That was the first moment I felt that “wow” feeling.  It simply blew my mind to think that one person could make so many people so happy.  All I remember seeing is smiles from ear to ear and hands in the air.  As he transitioned from one song to the next, people got even more excited and the energy just kept getting better and better.  The lights, the sounds the dancing – all working together and all controlled by one person.

It was an ah-ha moment for me.  So what did I do?

(photo of you at 11 with the DJ equipment) I got my first job when I was 11 years old and I saved up for two years to buy my first DJ equipment by age 13. It was on Valentine’s Day 1995 when I bought my first DJ equipment; it became my first love ever since.  Although I DJed all through high school and college, I never dreamed I could make a career out of it.

Imagine this…I attended UC Santa Barbara to graduate with a BA in Political Science, followed by a series of Study Abroad Programs in Mexico and Cuba (studying International Economics).  I was on the path to become a successful working professional in the corporate world.  I went on to pursue a Master’s Degree in Professional Marketing at the Complutense University of Madrid (Spain) and in the summers, I DJed on the island of Ibiza.

(Photo of you and family) Upon my return to the US, I joined the corporate world and began a career with CBS, Inc. followed by a career in television and feature film production (for FOX, NBC, E!, MTV, A&E and others).  After 10 years of working in the entertainment industry the long hours began to take a toll.  I had a baby on the way and a 2 yr. old son who I hardly spent time with.  Where we lived at the time, there was a park 4 houses down and I specifically remember driving past that park in the dark every morning and in the evening… I remember feeling like the worst dad in the world because I rarely had the time to take my son.  I knew I needed to make a drastic lifestyle change but had no idea where to begin.

(Photo of you and Prada or fashion client event) During the time I worked in television, I never let go of my passion for DJing.  Throughout those 10 years, I began to attract upscale wedding clients as well as corporate clients like Prada, Ralph Lauren, Diesel, Macy’s, Lancôme Paris and Christian Dior among others.  In 2012, I got my big break when Calvin Klein grew my account by 600%.  It was the biggest blessing I could ask for because this gave me the opportunity to do what I love for a living and spend quality time with my beautiful wife and now 2 children.

Today I own and operate an international entertainment company as a national provider of Professional DJ, Lighting, and Event Innovation Services for Upscale Wedding clients as well as Fashion, Sports and Consumer Brands in New York, Miami, Las Vegas, Los Angeles and Orange County.

My life’s passion is to create truly breathtaking event experiences for all of my clients and their guests and thankfully, that spirit of innovation and style has opened the doors for me to work with renowned lifestyle and entertainment clients like Louis Vuitton, Versace, Madonna, Lady Gaga, Jessica Simpson, Los Angeles Kings, Los Angeles Galaxy, Dona Karan, L’Oreal, Warner Brothers Records, Northwestern Trust PGA Tour, The Rose Bowl, Angels Stadium, Givenchy, Yves Saint Laurent, Vince Camuto, Giorgio Armani, Roberto Cavalli and more.

Mission Statement: To create truly breathtaking event experiences for our clients and their guests by bringing style and innovation to every event.

Vision Statement: To raise the bar, break the rules, shape the industry and make the impossible possible.